The Body Shop: Beauty with Heart

29 March 2012

Oh Lily Cole, what a pretty doll you are ♥

Lily is one of my favorite models because she's not only pretty, she's also very smart. How many fashion models can boast of fronting several campaigns yet still be awarded a Double First in History of Art at the University of Cambridge, and still have time to be an activist and an actress? I believe her list of achievements and over-all personality make her perfect to be the first global Brand Advocate for The Body Shop.

The  Body  Shop  has recently launched a  new  beauty  movement called Beauty With Heart that will inspire individuals everywhere and transform the boundaries of beauty. Beauty With Heart  places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.

“I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.”
The launch took place in Central London last week but Beauty With Heart will be rolling out in the UK from 3rd of May, with global roll-out to follow from 15th of May onwards.

Before I forget, I have some great news for all you The Body Shop-lovers out there! The Body Shop is currently holding the most-awaited nationwide Summer Sale for all, with discounts of as much as 50%!
'Tis the perfect time to stock on your favorite body care products, especially the Limited Edition ones ;)

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