Philippine Fashion Week Holiday 2013 was kick-started with SM Ladies' Fashion and Parisian Shoes and Bags' show last Wednesday night, and our team is honored to handle the PR for the event. I was in charge of the registration for our friends from the blogging community as well as the winners of the contest hosted by our chosen bloggers.
The show was slated for 8:00 PM but we were there as early as 10:00 AM.
Instead of showcasing the Holiday 2013 collection, SM Ladies' Fashion and Parisian Shoes and Bags decided to stay current and feature the Summer 2013 collection instead. Presenting pieces from Studio S, Philosophy, NY Square, Weekender, Folio, SM Classics, and Coco Cabana, SM Ladies' Fashion sets to provide us women with the chicest options to suit a variety of lifestyles. Here are some photos from the runway showing the looks I loved:
Divine Lee, Ingrid Chu-Go, and Ruffa Gutierrez also worked with the brand by walking down the runway wearing SM Ladies' Fashion and Parisian Shoes and Bags.
As for the shoes, ohmy, I got too excited for that ^_^ You may not be able to see them that clearly in the photos but they're all so pretty.
Bring back the vibe of the swinging 60s with two new collections that truly capture the spirit of the hippie subculture, in styles that have been updated to suit our modern times. Here are some of my favorites:
The show was slated for 8:00 PM but we were there as early as 10:00 AM.
![]() |
| Gerick, Marco, me, Far, Rica, and Anne |
![]() |
| Our bosses Celine and Jenny |
Divine Lee, Ingrid Chu-Go, and Ruffa Gutierrez also worked with the brand by walking down the runway wearing SM Ladies' Fashion and Parisian Shoes and Bags.
As for the shoes, ohmy, I got too excited for that ^_^ You may not be able to see them that clearly in the photos but they're all so pretty.
Bring back the vibe of the swinging 60s with two new collections that truly capture the spirit of the hippie subculture, in styles that have been updated to suit our modern times. Here are some of my favorites:
Visit SM Ladies' Fashion and Parisian Shoes and Bags on Facebook. Thank you for having us!
For more photos, please visit ARC Public Relations' official Facebook page.
For more photos, please visit ARC Public Relations' official Facebook page.








































