SM Ladies Fashion S/S 2013 : PFW Preview

PFW season is almost here once again, ladies and gents, and as a special prelude to this week-long celebration of Philippine Fashion, SM Ladies gave select members of the press from both traditional and online media a special sneak peek to what they will show in the runway come May 22.


I am especially excited for this because I'm thinking of updating my wardrobe since I know I need to stop buying clothes from the kids and teens' section ha ha start dressing my age.

The event was held in Bistro NYC and was hosted by the lovely Issa Litton.
The runway show will be segmented into different style tribes but only three were shown during the preview.

Corporate
Rule the boardroom in corporate wear from Folio and SM Classics. Tailored shapes, elegant fabrics and powerful silhouettes in bold hues will take you straight to the top.



Ladies who lunch
Burst into spring with exotic oriental blooms from Philosophy and NY Square, designed to make tea time a very stylish affair. Let watercolor florals liven up jackets and shift dresses for a look that spells soft femininity.



Resort
Go from sea to sidewalk in Coco CabaƱa, the only local swimwear line that covers the day-to-night resort lifestyle. Surf and swim in on-trend bikinis, and lounge in sheer floral cover-ups. Dress up your maillot, and party by the sea in a sheer overlay that sways with your every move.



I totally love the shift dresses and I can see myself wearing the same pieces. :) I'm so excited to see the complete collection! Are you, too? Well, we might be giving out tickets to the show so keep your eyes peeled for that.

Thank you Aisa, Sarah, Earth, Angela, Ava, Arnie, and Ana for always supporting our events!
Necklace - Swanlake Accessories | Top - ForMe | Skirt - Gingersnaps | Shoes - Ferretti
During the event, Sarah told me her daughter Nikola has a dress with the same pattern as my skirt's. Apparently they're from the same brand, which caters to little girls -_- I need more grown-up clothes in my life. So yeah, the SM Ladies show on Philippine Fashion Week? I am totally not going to miss that one.

Also, here's a nice photo of the sunset from that day, just because.
Disclaimer: SM Ladies Fashion is one of ARC PR's clients but all opinions here belong to me and were not affected by the aforementioned.

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