Antony Morato VIP Launch

09 April 2013

A little over a week ago a big party was held in Hyve in Bonifacio Global City to celebrate the launch of Italian menswear brand Antony Morato in Manila. Italian? Menswear? Male models? Count me and my friends in!

Injecting its irreverent, yet undeniably fashionable personality into every aspect of the show, the clothing company debuted its latest collection on a unique four-zone ramp at the heart of the club. Backed by music from DJ Emel Rowe, vivacious host Joey Mead greeted guests with an introduction to Antony Morato (AM). Since its founding in 2007, AM has experienced meteoric growth, spreading from its flagship store in Milan to over 3000 boutiques across 49 countries. The brand owes its rapid expansion and popularity to its youthful design philosophy, combining luxury aesthetics with an easy-to-wear vibe.

Some of the country’s top male models – including John Hall, Andrew Wolff, and Jon Avila – took to the four-point, multi-tier ramp alongside special guests Chris Everingham and Harry Morris of the Philippine Volcanoes, establishing stylish tableaus at each area before heading back to the dressing room. Rocker chic, sleek minimalism, and hipster glam were among the myriad looks represented onstage, showing the brand’s versatility while staying true to its Italian roots. The show ended with models heading to the ramp with their clothes in hand, and then dressing up as a 7-second countdown flashed on screens around the club.
At the risk of sounding like a total man-eater, let me tell you that watching all those models get dressed in just seven seconds was totally awesome, you guys!

I did my own makeup -

and this is what I wore:

Dress - Elle Girl | Heels - Ferretti
The event had a great turn-out and I saw a lot of friends and acquaintances.

My song soulmate and former officemate Eiyan.
He even gave me an advanced birthday gift, so sweet. :)
Going to the party wouldn't have been as fun if my friends Ed and Khel weren't there.
Thanks guys for always cracking me up! :)
Big thanks to the Antony Morato team and congratulations on a very successful launch!

Disclaimer: I work for a PR firm and Antony Morato is one of our clients but views expressed here were not influenced by the aforementioned.

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