Forever You

18 September 2015

I'm a summer baby but if asked what my favorite season is, I will definitely answer "Autumn!" without missing a beat. Technically, we don't have autumns here in the Philippines as we only get Rainy or Sunny (or, Rainy-Sunny or Sunny-Rainy with the weather being bipolar and all) but I'd still choose autumn. Just imagining those gorgeous golden colors, the crunch of the leaves under my feet, and the longer days and shorter nights makes my heart glow. I love it. 

Having said that, I love fall fashion as well. Think boots, scarves, and layers for days. Just last Monday, I visited fashion giant Forever 21's store in SM Megamall to take a peek at their Fall 2015 Collection, and I LOVED EVERYTHING.

Forever 21, one of the most recognized and largest independent fashion retailers in the world debuts their Fall 2015 collection globally and celebrates the uniqueness is us all through the tagline, It’s All About You, Forever You.
Photographed by Dan Jackson and styled by George Cortina, the new imagery is a continuation of the brand’s new, elevated point of view and direction with a large focus on menswear. 
The creative spirit of fashion and how individuality connects us all are the themes at the heart of the Fall 2015 Collection. This motif is mirrored through the models featured in the campaign, from Alana Zimmer, who is involved with numerous charitable organizations and volunteers in her spare time, her boyfriend Nick Rea, the self proclaimed outlier and adventure junky, Baylee and Kelsey Soles, the telepathic identical twins from South Carolina, to Yuri Pleskun, the Russian export with a punky personality. Though all have a different background and story, each are connected through one quality – they are all Forever unique.
Defined by unlimited style that is designed to amplify your fall street cred, the Forever You Collection focuses on key trends including luxe and layered, oversized, boho chic, and textured essentials, personified by three key personalities.

The Romantic
cozies up in cool knits, elegant layers, and denim

The Adventurer
builds adventure in leathers and plaids that celebrate the rebel inside

The Free Spirit
blends leather and lace with fur and shearling for a classic-cool look
Whether you love the poetic beauty of a genuine suede jacket styled back with a marled and double-faced knit sweater, prefer to make a fearless statement in a rebel glam shirt in burnout velvet and tapestry, like to be adventurous in a tonal plaid dress with a rainbow faux fur-lined parka, or are drawn to the originality of a camel coat paired back with luxe knits and cool denim, the Forever 21 Fall 2015 Collection celebrates and lets you explore your own uniqueness and what it means to be #ForeverYou.

The Forever 21 Fall 2015 Collection will launch in stores globally and on beginning today! Here in the Philippines, Forever 21 stores are located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall of Asia, Lanang Premier, Aura Premier, SM Fairview, SM City Clark, and SM Southmall.

Happy shopping! ;)

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