My Ellana Minerals story

30 November 2013

Have I ever told you how this blog came to be? I know I must have, but let me go Ted Mosby on you and tell the story again for good measure. 。◕‿◕。

It was the year 2008. I was happy publishing my day-to-day activities and thoughts through my Multiply journal. It was also around the same time I started getting interested with makeup (late bloomer, I know) and wanting to learn how to do my own. Aside from my Allure magazines, my resource were local and international beauty blogs, majority of which were hosted by Blogger. That's when I decided to create one. Good decision, too, seeing as how Multiply folded late last year. When you think about it, has a very simple origin story, really.

Going back to the point of this post, I got interested with makeup around the same time mineral makeup was getting traction in the local beauty scene. When Ellana Minerals emerged, a lot of beauty bloggers raved about it that I just had to see what the fuss was about. Since I was living in an apartment in Quezon City during that time, it was not difficult for me to visit their then office and show room.

Needless to say, those raves were not unwarranted. Check out my first post about Ellana Minerals from 2009. I quote, "As all other mineral makeup brands, Ellana's products are non-toxic, hypoallergenic and non-comodegenic, but what really sold me to try them is that it is a local brand. I am happy that more Pinoy entrepreneurs are breaking boundaries and carving their own niche in the market. Best of all, their products are really affordable!" Over several visits, I was able to build quite a big collection of their products, from makeup to brushes. I even used to sell these to my former officemates! Some of my favorites were the Premium Blend Foundation, Silk Glow Illuminating Mineral Finishing Powder, Liquid Lip Color, and Powder Blushes.

Ellana Minerals Sheer Natural Mineral Powder Blushes in Happiness and Lust
One of my favorite things about mineral makeup is that unlike regular makeup, it doesn't expire!
Throwback alert!
My 23 year old self enjoying poreless perfection with
Ellana Minerals Premium Blend Foundation in Cafe Mocha
I never had problem skin but I relied on this product on days I wanted to look insta-pretty.
A little-more-glam-than-usual look using the same foundation
This is a candid shot from a little shoot my friend and I made years ago.
As I moved apartments, I lost most of my Ellana Minerals makeup except for the brushes and blushes. Life happened and I lost touch with the brand as well even though I have always wondered what happened to it. I couldn't tell you how excited I got when I received an email from Liz of Project Vanity inviting me to its relaunch!

The new packaging features art by Soleil Ignacio. The team behind Ellana Minerals says their vision for the brand is that it is for modern goddesses. Sophisticated, smart, and confident, she knows what her assets are and knows how to enhance them. Liz says it best here. Please do check out Kira's post about the event here as well. It felt so nice to be surrounded by pretty things. (✿´‿`)

The whole look reminds me of these yummy cupcakes I got the other night ❤ 
Ellana Minerals may have reinvented its look, but it essentially remains the same product we knew and love. I am so glad it's back, with even more products to add to my growing personal beauty arsenal! I have drafted looks featuring the products I received as press gifts, kindly watch out for them. *wink*

This is a sample look I made using just five products, three of which are from Ellana Minerals! True to its Poreless Perfection promise and very easy to do, too.
Do you have an Ellana Minerals story? Do share!

Ellana Minerals is now available in The Ramp TriNoma, EDSA Shangri-La, and Glorietta. You may also purchase online here. For more information, please check out the following:

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