Gigi Hadid for Penshoppe

20 May 2016

The biggest news in the local fashion scene this week is Penshoppe's unveiling of Gigi Hadid as the newest member of their superstar-studded roster of brand ambassadors that already includes Lucky Blue Smith, Sean O’Pry, Kendall Jenner, Sandara Park, and Mario Maurer.

For her first campaign with Penshoppe, Gigi serves as the face (and body) of the new Penshoppe Power Stretch Jeans, a line of specialty pants that promises to take its wearer to more places with the use of soft stretchable material that provides absolute comfort plus a snug and flattering fit. Her photos were shot on location in sunny Los Angeles by top fashion and celebrity photographer Yu Tsai, who you may know if you watch Asia's Next Top Model.

So, why Gigi? Penshoppe's Brand Director Jeff Bascon says it's because of her naturally relaxed fashion style that is mainly composed of skinny pants, a crop top or t-shirt, and cool sneakers — exactly like those in her campaign photos.

To be as effortlessly cool as Gigi. That's the dream.

I had the privilege to be behind the scenes at the grand reveal that happened at the Shooting Gallery Studios last Tuesday, and I am so thrilled because even before our PR agency started working with them, I was already a huge Penshoppe fan.

Penshoppe pulled all the stops to make sure it was fun for everyone, complete with shopping racks where guests can choose their own Denimlab and Power Stretch Jeans to take home, a DIY booth to customize their Denimlab pieces in, a flipbook photo booth, and a nitrogen ice cream booth courtesy of Bono!

As for me I chose a white denim jacket with KC 1986 patches, heh.

A fashion show also had the models strutting and making their move with their Power Stretch Jeans.

Now I'm hoping Gigi visits the Philippines soon like other Penshoppe ambassadors Sandara Park, Sean O'Pry, and Mario Maurer!

Check those hashtags to see more posts from the event ;)
My Denimlab Rebels outfit. Because you can still be girly in denim. ♥
The new Penshoppe Power Stretch Jeans are now available in stores nationwide. For live updates on the brand, log on to their official website or follow them on FacebookInstagram, Twitter, and Snapchat.

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