Be your own heroine: Heroine Make launches in Manila

01 September 2014

The beauty scene in the Philippines is getting more and more exciting as various brands from different countries have started coming in. No more having to travel abroad or wait for a friend to visit just so we can score much raved about products and see for ourselves whether they're *really* HG-worthy!

Last Friday, I went to the launch of Heroine Make held at the Makati Shangri-La Hotel. The theme of the event was high tea. Rightfully so, as the brand's very own heroine, Elizabeth Himeko, was introduced to us that day.

My thought bubble says, "I want to take this vanity table home."

"Heroine Make is a Japanese-manufactured makeup line with ten years of history that turns women into princesses since 2005." This brand is known as having launched a revolutionary range of eye makeup in Japan and has become a familiar sight to shoppers in Hong Kong and Singapore. I saw some of these products when I last went to Singapore a couple of years ago, but didn't get anything because I wasn't as interested in makeup then, heh.

(ノ◕ヮ◕)ノ*:・゚✧  Everything's so pretty, I seriously wanted to take everything home.

A 'trinket buffet' was set up by the entrance, which was a really nice touch.

K is for Krissy. And kooky. And kisses. ( ˘ ³˘)♥ 
After quick speeches by the executives of Mandom Philippines who brought Heroine Make here, we were graced by the presence of Elizabelth Himeko, who sang and shared inspiring words about how every woman deserves to look beautiful, always.

Through the help of a translator, Japanese makeup artist and beauty counselor Sayuri Igarashi also did a makeup demo using Heroine Make products for day-time and night-time looks. She is so animated that she was very fascinating to watch and listen to!

The brand claims that you don’t have to worry about your makeup once you leave the house - perfect for girls who always get lazy to retouch, or girls who are too busy working on different projects to worry about makeup, like me! Heroine Make promises that your makeup will endure no matter what state you are in, much like the crying, laughing, and swooning expressions of Elizabeth Himeko on the packaging. Long-lasting, hassle-free, and affordable makeup? Count me in!

Aside from learning more about the brand, it's fun to attend events because you get to meet new people

... like my girl crush Joyce Pring! 
It's also fun to see other old friends and catch up about non-blog stuff even for just a while.

With Chalk's Elaine Carag
Really enjoyed my eyebrow-talk with Jes and Tellie
With twinnie Tellie
I am SO glad I was able to stay until after the event ended and I didn't have to rush to go to another meeting after. 。^‿^。

I went to my orthodontist last Saturday and was out for a workshop with my sister all day of Sunday so I wasn't able to take product shots and test my new Heroine Make stuff. I'll make sure to find time for it this weekend, though. Here's my loot!

Their three bestsellers include the Long & Curl Mascara (P595), Smooth Liquid Eyeliner (P595), and Quick Eyebrow Pencil (P345). Hooray, I have everything here!
As what I learned from Pixy, don't ever let the cutesy packaging fool you! If you look past the carton, the tubes actually don't have kawaii-themed stickers on them. Heroine Make was named as one of the best eye makeup brand in Japan and as Japan is recognized for their eye makeup ranges, then it just goes to show that we have a keeper here. Watch out for my reviews of these products!

Heroine Make is now available at Watsons branches so check out the one nearest you and hoard stock up! You may also visit their Facebook page for more information.

Have you tried Heroine Make before? What did you think about it?


  1. I have to admit, I wouldn't be caught buying makeup with too kawaii packaging unless they're actually good. But I'll be waiting for the smooth liquid eyeliner review! (Since it's the only eye product that I use often lol.) It looks promising and it's cheaper than the one I'm currently using. :)

  2. I tried my Long & Curl Mascara in brown already and I'm really liking it!

    Yesss to the blog tradition! <3

  3. If you look past the carton, the tubes actually don't have kawaii-themed stickers on them so it's good! ^_^ The eyeliner comes in a pen so (I think) it's easier to use/ control than a liquid eyeliner brush :)

  4. Oooh oo nga! The makeup tubes themselves are simple! Haha sobrang nakaka-overwhelm yung illustrations. :))

  5. Yes! I would say that the designs on the tube are elegant and whimsical without being stuffy nor too cutesy. ^_^


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