Review and Swatches: Beauty Pop by Penshoppe HydraMatte Lipsticks

Great news, makeup lovers: global fashion and lifestyle brand Penshoppe has resurfaced their beauty line with the launch of Beauty Pop by Penshoppe and I am so here for it! Aside from being a long time fan of the brand and the company behind it, I loved their colored eyeliners and lip gloss palettes from many years ago so I welcome this news with open arms and a willing wallet!

True to their goal of making Penshoppe a global brand, Beauty Pop by Penshoppe is headlined by two international supermodels, Romee Strijd and Lais Ribiero. Their first offering is a lipstick line with 18 shades in two matte finishes: HydraMatte and LiteMatte. Formulated in Japan, each sub-category boasts of shades ranging from nudes, pinks and mauves, plums and wines, and corals and reds. There is definitely something for everyone as all colorways are made to compliment every skin tone.

I went to their event last night and went home with the complete lineup of lipsticks so I hope you are ready because the following two posts will be picture-heavy with swatches of all 18 shades (ᗒᗨᗕ)

Can I just say, I am living for the packaging! I am heart eyes emoji over the gradients of pastel shades!

Beauty Pop by Penshoppe

HydraMatte Lipsticks

Beauty Pop by Penshoppe's HydraMatte lipsticks aim to moisturize the lips with a non-drying antioxidant Vitamin E. They also boast of a full color coverage with a velvety matte finish.

Beauty Pop by Penshoppe HydraMatte Lipsticks
Day Dream | Fearless | Girl Next Door | Heiress | Legally Nude | Mauve It | Naughty & Nice | Party Fever | Very Berry

Day Dream - cool pink

Fearless - deep plum

Girl Next Door - rosy nude

Heiress - pink-based red

Legally Nude - pinkish nude

Mauve It - purplish mauve

Naughty & Nice - hot pink

Party Fever - red violet

Very Berry - cranberry red

I love that these smell and taste like milk chocolate, hee. Color is buildable, although it needs several swipes before the color appears. My arm swatches took five gentle swipes before color showed up completely, and I say gentle because I was worried the lipsticks would break as they look too delicate. Meanwhile, I had to swipe them on several times on my lips as well but they all delivered even color except for Fearless that looked patchy on my lips no matter how many times I swipe. Nevertheless they are indeed moisturizing and gentle on my lips and stayed put.

My favorite shades from this line are Girl Next Door, Mauve It, and Party Fever. If there's anything I would recommend you to skip, it would be Fearless because it's too patchy.

My verdict? These are fun colors to have and you should get them if you don't have these colors yet. At Php 219 a pop, they're pretty affordable and getting a shade or two will not break the bank.

The HydraMattes are more moisturizing and softer on my lips than the LiteMattes, but I think I like the bolder colors of the latter more. I will post reviews and swatches of the LiteMattes tomorrow in case you want to check it out before purchasing. (Update: My review of the LiteMattes is live now!) They're available online and at select Penshoppe boutiques nationwide so definitely go and swatch, too!